328 lines
11 KiB
Markdown
328 lines
11 KiB
Markdown
# EDM HTML 코드 패턴 모음
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---
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## 1컬럼 레이아웃 (전체 템플릿)
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```html
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<!DOCTYPE html>
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<html lang="ko">
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<head>
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<meta charset="UTF-8">
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<meta name="viewport" content="width=device-width, initial-scale=1.0">
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<meta http-equiv="X-UA-Compatible" content="IE=edge">
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<meta name="format-detection" content="telephone=no, date=no, address=no">
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<title>이메일 제목</title>
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<!--[if mso]>
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<style type="text/css">
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body, table, td, p, a { font-family: Arial, sans-serif !important; }
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</style>
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<![endif]-->
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<style type="text/css">
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body { margin: 0; padding: 0; width: 100%; background-color: #f5f5f5; }
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table { border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; }
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img { display: block; border: 0; outline: none; text-decoration: none; }
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a { color: inherit; }
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@media only screen and (max-width: 600px) {
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.container { width: 100% !important; }
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.mobile-full { width: 100% !important; display: block !important; }
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.mobile-padding { padding-left: 16px !important; padding-right: 16px !important; }
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.mobile-center { text-align: center !important; }
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.mobile-img { width: 100% !important; height: auto !important; }
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}
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</style>
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</head>
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<body style="margin: 0; padding: 0; background-color: #f5f5f5;">
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<table width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#f5f5f5">
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<tr>
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<td align="center" style="padding-top: 20px; padding-bottom: 20px;">
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<table width="600" cellpadding="0" cellspacing="0" border="0"
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class="container"
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style="width: 600px; max-width: 100%; background-color: #ffffff;">
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<!-- 헤더 -->
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<tr>
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<td align="center"
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style="padding-top: 24px; padding-bottom: 24px;
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padding-left: 30px; padding-right: 30px;
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border-bottom: 1px solid #e5e7eb;">
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<img src="https://cdn.example.com/logo.png"
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alt="회사 로고" width="120" height="40"
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style="display: block; border: 0;">
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</td>
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</tr>
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<!-- 히어로 이미지 -->
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<tr>
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<td style="padding: 0; line-height: 0;">
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<img src="https://cdn.example.com/hero.jpg"
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alt="이벤트 배너"
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width="600" height="280"
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class="mobile-img"
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style="display: block; width: 100%; max-width: 600px;
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height: auto; border: 0;">
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</td>
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</tr>
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<!-- 본문 -->
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<tr>
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<td style="padding-top: 32px; padding-bottom: 32px;
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padding-left: 32px; padding-right: 32px;"
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class="mobile-padding">
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<h1 style="font-family: Arial, sans-serif;
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font-size: 24px; font-weight: bold;
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color: #111827; line-height: 1.3;
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margin: 0 0 16px 0;">
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이메일 제목이 여기 들어갑니다
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</h1>
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<p style="font-family: Arial, sans-serif;
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font-size: 15px; color: #374151;
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line-height: 1.7;
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margin: 0 0 24px 0;">
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본문 내용이 여기 들어갑니다. 가독성을 위해 line-height를
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1.5 이상으로 설정하는 것이 좋습니다.
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</p>
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<!-- CTA 버튼 -->
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<div style="text-align: center;">
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<!--[if mso]>
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<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml"
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xmlns:w="urn:schemas-microsoft-com:office:word"
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href="https://example.com"
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style="height: 48px; v-text-anchor: middle; width: 200px;"
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arcsize="8%" stroke="f" fillcolor="#1a56db">
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<w:anchorlock/>
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<center style="color: #ffffff; font-family: Arial, sans-serif;
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font-size: 16px; font-weight: bold;">
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자세히 보기
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</center>
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</v:roundrect>
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<![endif]-->
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<!--[if !mso]><!-->
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<a href="https://example.com"
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style="background-color: #1a56db; color: #ffffff;
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display: inline-block;
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padding-top: 14px; padding-bottom: 14px;
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padding-left: 32px; padding-right: 32px;
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text-decoration: none; border-radius: 6px;
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font-family: Arial, sans-serif;
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font-size: 16px; font-weight: bold;">
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자세히 보기
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</a>
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<!--<![endif]-->
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</div>
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</td>
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</tr>
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<!-- 푸터 -->
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<tr>
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<td bgcolor="#f9fafb"
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style="background-color: #f9fafb;
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border-top: 1px solid #e5e7eb;
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padding-top: 24px; padding-bottom: 24px;
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padding-left: 32px; padding-right: 32px;
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text-align: center;">
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<p style="font-family: Arial, sans-serif; font-size: 12px;
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color: #9ca3af; line-height: 1.6; margin: 0 0 8px 0;">
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<strong>회사명</strong> | 서울시 강남구 테헤란로 123
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</p>
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<p style="font-family: Arial, sans-serif; font-size: 12px;
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color: #9ca3af; line-height: 1.6; margin: 0;">
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<a href="https://example.com/unsubscribe"
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style="color: #9ca3af; text-decoration: underline;">
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수신거부
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</a>
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<a href="https://example.com/privacy"
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style="color: #9ca3af; text-decoration: underline;">
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개인정보처리방침
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</a>
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</p>
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</td>
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</tr>
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</table>
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</td>
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</tr>
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</table>
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</body>
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</html>
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```
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---
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## 2컬럼 이미지 + 텍스트
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```html
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<table width="600" cellpadding="0" cellspacing="0" border="0"
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style="width: 600px;">
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<tr>
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<!-- 이미지 열 (40%) -->
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<td width="220" valign="top"
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style="width: 220px; padding-right: 0;"
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class="mobile-full">
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<img src="https://cdn.example.com/product.jpg"
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alt="상품명" width="220" height="220"
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class="mobile-img"
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style="display: block; width: 100%; height: auto; border: 0;">
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</td>
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<!-- 간격 -->
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<td width="20" style="width: 20px; min-width: 20px;"> </td>
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<!-- 텍스트 열 (60%) -->
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<td width="360" valign="top"
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style="width: 360px; padding-top: 8px;"
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class="mobile-full mobile-padding">
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<h2 style="font-family: Arial, sans-serif;
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font-size: 18px; font-weight: bold;
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color: #111827; margin: 0 0 8px 0;
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line-height: 1.3;">
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상품명
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</h2>
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<p style="font-family: Arial, sans-serif; font-size: 14px;
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color: #6b7280; line-height: 1.6;
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margin: 0 0 16px 0;">
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상품 설명이 들어갑니다. 간결하게 핵심만 작성하세요.
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</p>
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<p style="font-family: Arial, sans-serif; font-size: 20px;
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font-weight: bold; color: #ef4444;
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margin: 0 0 16px 0;">
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₩29,900
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</p>
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<a href="https://example.com/product"
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style="background-color: #111827; color: #ffffff;
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display: inline-block;
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padding-top: 10px; padding-bottom: 10px;
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padding-left: 20px; padding-right: 20px;
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text-decoration: none; border-radius: 4px;
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font-family: Arial, sans-serif;
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font-size: 13px; font-weight: bold;">
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구매하기
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</a>
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</td>
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</tr>
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</table>
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```
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---
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## 헤더 배너 (이미지 기반)
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이미지가 차단됐을 때도 배경색이 보이도록 `bgcolor` 속성을 함께 지정합니다:
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```html
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<table width="600" cellpadding="0" cellspacing="0" border="0"
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style="width: 600px;">
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<tr>
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<td bgcolor="#1a56db" style="background-color: #1a56db; line-height: 0; padding: 0;">
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<img src="https://cdn.example.com/header-banner.jpg"
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alt="여름 세일 최대 70% 할인"
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width="600" height="240"
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style="display: block; width: 100%; max-width: 600px;
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height: auto; border: 0;">
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</td>
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</tr>
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</table>
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```
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---
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## 섹션 구분선
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```html
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<!-- 섹션 간 여백 -->
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<tr>
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<td height="32" style="height: 32px; line-height: 32px;"> </td>
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</tr>
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<!-- 수평선 -->
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<tr>
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<td style="padding-left: 32px; padding-right: 32px;">
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<table width="100%" cellpadding="0" cellspacing="0" border="0">
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<tr>
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<td height="1" bgcolor="#e5e7eb"
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style="height: 1px; background-color: #e5e7eb; line-height: 1px;">
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</td>
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</tr>
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</table>
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</td>
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</tr>
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```
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---
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## 아웃라인(외곽선) 버튼
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```html
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<!--[if mso]>
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<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml"
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xmlns:w="urn:schemas-microsoft-com:office:word"
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href="https://example.com"
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style="height: 44px; v-text-anchor: middle; width: 180px;"
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arcsize="5%"
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stroke="t"
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strokeweight="2px"
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strokecolor="#1a56db"
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fillcolor="#ffffff">
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<w:anchorlock/>
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<center style="color: #1a56db; font-family: Arial, sans-serif;
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font-size: 14px; font-weight: bold;">
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더 알아보기
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</center>
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</v:roundrect>
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<![endif]-->
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<!--[if !mso]><!-->
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<a href="https://example.com"
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style="background-color: #ffffff;
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color: #1a56db;
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display: inline-block;
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padding-top: 12px; padding-bottom: 12px;
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padding-left: 24px; padding-right: 24px;
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text-decoration: none;
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border: 2px solid #1a56db;
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border-radius: 5px;
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font-family: Arial, sans-serif;
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font-size: 14px;
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font-weight: bold;">
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더 알아보기
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</a>
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<!--<![endif]-->
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```
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---
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## 소셜 아이콘 행
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```html
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<table cellpadding="0" cellspacing="0" border="0">
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<tr>
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<td style="padding-right: 8px;">
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<a href="https://instagram.com/example" style="text-decoration: none;">
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<img src="https://cdn.example.com/icon-instagram.png"
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alt="Instagram" width="32" height="32"
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style="display: block; border: 0;">
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</a>
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</td>
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<td style="padding-right: 8px;">
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<a href="https://facebook.com/example" style="text-decoration: none;">
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<img src="https://cdn.example.com/icon-facebook.png"
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alt="Facebook" width="32" height="32"
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style="display: block; border: 0;">
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</a>
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</td>
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<td>
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<a href="https://youtube.com/example" style="text-decoration: none;">
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<img src="https://cdn.example.com/icon-youtube.png"
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alt="YouTube" width="32" height="32"
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style="display: block; border: 0;">
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</a>
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</td>
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</tr>
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</table>
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```
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